Which Factors Matter Most in ASO?

Which Factors Matter Most in ASO?

In today’s digital era, many developers earn through their applications, which makes it crucial to perfectly optimize their apps in the app store, whether it’d be in the Apple App Store or Google Play Store. This presents the need to acknowledge and grasp the different strategies that are to be applied in dealing with each respective type of App Store. Let’s start with the most relevant and the hardest to understand — the algorithm. Many people get intimidated and veer away from terms like this, but it is actually easy to understand with a few explanations and some patience. One thing to note is that keywords are read differently in both stores, despite having the same level of importance. Both stores consider the application’s title and the name of the app developer when selecting the results to show for users. Other elements such as In-app purchases, ratings and reviews, update frequency, download stats, and engagement & usage metrics affect ASO ranking in different levels for both stores. Aside from these, the overall downloads and number of downloads in a specific span of time. Combining and shuffling keywords in the app listing is also part of the algorithm to classify the various apps.