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The Future of Artificial Intelligence – Smarter Gadgets and an Easier Way of Life

As the number of gadget users increase each year, various technological advancements are also paving their way into the market. Smart speakers and digital assistants from Amazon and Google are some of the most recent and popular gadgets infused with Artificial Intelligence technology, and Apple is said to be launching their own speaker this year, along with another one made through Microsoft and Samsung’s collaboration. Meanwhile, manufacturers are expected to be revealing more voice-controlled devices, as the pioneers Google and Amazon [...]

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The Evolution of Smart Speakers In 2018

After the huge wave of smartphones, here comes another au courant addition to the whole new family of devices – the smart speakers. Well, they’re not entirely new to the market, as Google Home and Amazon Echo launched their models over a year ago, closely followed by the Apple Home Pod, the Sonos One and many more. But right now, consumers are raving about them — taking money out of their wallets to get their hands into these babies. [...]

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Android 9: Making Your Life Easy as PIE

If we all thought that we’ve had enough technological advancements throughout the century, Android proves us all wrong once more! Just recently, Android has released its latest version named Android 9 Pie which is said to be armed with artificial intelligence for an easier, smarter and more personal experience for its users. So, without further ado, here are some of the features that this new version boasts of: PERSONAL TOUCH Android 9 learns from its user and adapts to his or her usage [...]

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Mobile App Marketing – The Ultimate Master Plan

  The world is constantly evolving, and we may not even be noticing it.   For many years, mobile phones have been solely used for communication, but have now become an essential part of our everyday lives. Now, with the emergence of smartphones, it is used for a variety of things — from recording our everyday lives through pictures and videos to sharing and communicating with the world through the internet. Today, the typical smartphone is even used to earn money.   YES! [...]

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Top Trending Categories in the Apple App Store

Kids these days are always seen on some kind of screen – a smartphone, a tablet, a laptop, and even a smart TV. With parents busy doing their work, one cannot deny that gadgets play a huge role in keeping their kids entertained. This explains why games top the list of trending categories in the Apple App Store, a browsing and downloading platform for Apple applications. It was launched in 2008, and the number of apps has been consistently growing [...]

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Why App Store Optimization is Important

Digital Marketing has become one of the most recent trends in modern societal changes because of the continuous development of technological devices and the growth of numerous software and applications that come with this kind of acceleration. Along with these changes comes a technique specifically tailored for applications which compete in the app market, specifically in app stores for both Google and Apple – App Store Optimization or ASO. Nowadays, there are billions of applications in the market, which [...]

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Which Factors Matter Most in ASO?

In today’s digital era, many developers earn through their applications, which makes it crucial to perfectly optimize their apps in the app store, whether it’d be in the Apple App Store or Google Play Store. This presents the need to acknowledge and grasp the different strategies that are to be applied in dealing with each respective type of App Store. Let’s start with the most relevant and the hardest to understand — the algorithm. Many people get intimidated and [...]

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App Store Optimization: Where It all Began

App Store Optimization(ASO) is a branch of  digital marketing which aims to improve the visibility of a mobile application in various platforms such as Android and iOS.  The term was coined by Johannes Borchardt in his presentation on November 4, 2009. The continuous trend in the mobile applications industry, both in Android and iOS, led not only to the huge demand for mobile app developers but for digital marketers as well. On July 11, 2011, iTunes App Store had around 435,000 applications [...]

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