Why App Store Optimization is Important

Why App Store Optimization is Important

Digital Marketing has become one of the most recent trends in modern societal changes because of the continuous development of technological devices and the growth of numerous software and applications that come with this kind of acceleration.

Along with these changes comes a technique specifically tailored for applications which compete in the app market, specifically in app stores for both Google and Apple – App Store Optimization or ASO. Nowadays, there are billions of applications in the market, which range from the entertainment sector (games), office productivity tools (like Microsoft office for mobiles and tablets), multimedia and manipulation (your Photo and Video Editing apps), health and fitness and social media apps. Given the situation, this makes it even more crucial to make your app become visible to users in order for more installs or downloads and to generate revenue for your creations. This is where App Store Optimization steps in to help. What ASO does is to make your app rank higher or appear in the top options displayed in app store searches (think Search Engine Optimization or SEO but in a different venue). Through applying a carefully studied algorithm and a combination of keyword analysis for every kind of search, applications can now be given the opportunity to gain more attention and attract more users. Users will tend to click on your app which is seen as “suggested” by the app store, and not just because of advertisements.

Not all developers could do such thing, which is why digital marketers are offering different kinds of ASO service packages on which they will accomplish the ranking work for you using their applied knowledge while you do your thing and create updates and even more amazing apps in the future!